:root {
  --charcoal: #121212;
  --ink: #1a1917;
  --ivory: #f4f0e8;
  --cedar: #9a6848;
  --cedar-text: #8a5a3f;
  --cedar-deep: #6f432f;
  --copper: #b86f45;
  --copper-dark: #9d5936;
  --stone: #c9c2b7;
  --stone-dark: #a9a196;
  --smoke: #8f8a82;
  --line-dark: rgba(244, 240, 232, 0.16);
  --line-light: rgba(18, 18, 18, 0.16);
  --shadow: 0 30px 80px rgba(18, 18, 18, 0.18);
  --container: 1240px;
  --gutter: clamp(1.25rem, 4vw, 3.25rem);
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  scroll-padding-top: 88px;
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--ivory);
  font-family: "Manrope", Arial, sans-serif;
  font-size: 1rem;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}

body.nav-open {
  overflow: hidden;
}

img,
video {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

button,
input,
select,
textarea {
  font: inherit;
}

button,
a,
input,
select,
textarea,
summary {
  -webkit-tap-highlight-color: transparent;
}

:focus-visible {
  outline: 3px solid var(--copper);
  outline-offset: 4px;
}

.skip-link {
  position: fixed;
  z-index: 200;
  top: 0.75rem;
  left: 0.75rem;
  padding: 0.75rem 1rem;
  color: var(--charcoal);
  background: var(--ivory);
  transform: translateY(-160%);
}

.skip-link:focus {
  transform: translateY(0);
}

.container {
  width: min(100% - (var(--gutter) * 2), var(--container));
  margin-inline: auto;
}

.section {
  position: relative;
  padding-block: clamp(5.5rem, 9vw, 8rem);
  overflow: hidden;
}

.section-light {
  color: var(--ink);
  background: var(--ivory);
}

.section-dark,
.section-ink {
  color: var(--ivory);
  background: var(--charcoal);
}

.section-ink {
  background: #1b1a18;
}

.blog-feature {
  padding-block: clamp(3rem, 6vw, 5rem);
  color: var(--ink);
  border-bottom: 1px solid var(--line-light);
  background: var(--stone);
}

.blog-feature-grid {
  display: grid;
  grid-template-columns: minmax(210px, 0.34fr) minmax(0, 0.66fr);
  gap: clamp(2rem, 6vw, 6rem);
  align-items: start;
}

.blog-feature-label span {
  color: rgba(26, 25, 23, 0.62);
  font-size: 0.76rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.blog-feature-copy h2 {
  max-width: 900px;
  margin-bottom: 1.25rem;
  font-size: clamp(2.1rem, 3.7vw, 4rem);
}

.blog-feature-copy > p:not(.kicker) {
  max-width: 780px;
  color: rgba(26, 25, 23, 0.72);
  font-size: clamp(1.05rem, 1.35vw, 1.2rem);
}

.text-link {
  display: inline-flex;
  gap: 0.7rem;
  align-items: center;
  padding-bottom: 0.35rem;
  color: var(--cedar-deep);
  border-bottom: 1px solid currentColor;
  font-size: 0.8rem;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.text-link span { transition: transform 180ms ease; }
.text-link:hover span { transform: translateX(4px); }

.section-stone {
  background: var(--stone);
}

.section-copper {
  background: var(--ivory);
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1,
h2,
h3 {
  text-wrap: balance;
}

h1 {
  max-width: 760px;
  margin-bottom: 1.5rem;
  font-size: clamp(3.1rem, 6.4vw, 6.8rem);
  font-weight: 700;
  letter-spacing: -0.065em;
  line-height: 0.94;
}

h2 {
  margin-bottom: 1.5rem;
  font-size: clamp(2.6rem, 4.4vw, 5rem);
  font-weight: 650;
  letter-spacing: -0.055em;
  line-height: 1;
}

h3 {
  margin-bottom: 0.75rem;
  font-size: clamp(1.3rem, 1.8vw, 1.75rem);
  line-height: 1.2;
}

h1 em,
h2 em {
  color: var(--copper);
  font-family: "Newsreader", Georgia, serif;
  font-weight: 500;
}

.eyebrow,
.kicker,
.price-label {
  margin-bottom: 1.1rem;
  color: var(--copper);
  font-size: 0.78rem;
  font-weight: 800;
  letter-spacing: 0.2em;
  line-height: 1.3;
  text-transform: uppercase;
}

.eyebrow-dark {
  color: var(--cedar-deep);
}

.section-light .price-label,
.section-stone .kicker {
  color: var(--cedar-deep);
}

.section-light .featured .price-label {
  color: var(--copper);
}

.lead,
.hero-lead,
.section-heading > p:last-child,
.intro-copy {
  font-size: clamp(1.05rem, 1.45vw, 1.25rem);
}

.button {
  display: inline-flex;
  min-height: 52px;
  align-items: center;
  justify-content: center;
  gap: 0.6rem;
  padding: 0.9rem 1.4rem;
  border: 1px solid var(--copper);
  border-radius: 2px;
  color: var(--charcoal);
  background: var(--copper);
  font-size: 0.78rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  line-height: 1.2;
  text-align: center;
  text-transform: uppercase;
  transition: color 180ms ease, background 180ms ease, border-color 180ms ease, transform 180ms ease;
}

.button:hover {
  border-color: var(--copper-dark);
  background: var(--copper-dark);
  transform: translateY(-2px);
}

.button-small {
  min-height: 42px;
  padding: 0.72rem 1rem;
  font-size: 0.72rem;
}

.button-ghost,
.button-outline {
  color: var(--ivory);
  border-color: rgba(244, 240, 232, 0.48);
  background: transparent;
}

.button-ghost:hover {
  color: var(--charcoal);
  border-color: var(--ivory);
  background: var(--ivory);
}

.button-outline {
  color: var(--charcoal);
  border-color: var(--charcoal);
}

.button-outline:hover,
.button-dark {
  color: var(--ivory);
  border-color: var(--charcoal);
  background: var(--charcoal);
}

.button-dark:hover {
  border-color: var(--cedar);
  background: var(--cedar);
}

.text-link {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  border-bottom: 1px solid var(--copper);
  color: var(--ivory);
  font-size: 0.83rem;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.text-link-dark {
  color: var(--charcoal);
}

.site-header {
  position: fixed;
  z-index: 100;
  inset: 0 0 auto;
  color: var(--ivory);
  background: rgba(18, 18, 18, 0.92);
  border-bottom: 1px solid rgba(244, 240, 232, 0.1);
  backdrop-filter: blur(16px);
}

.header-inner {
  display: flex;
  min-height: 78px;
  align-items: center;
  gap: 2rem;
}

.brand {
  display: inline-flex;
  flex: 0 0 auto;
  align-items: center;
  gap: 0.75rem;
  color: var(--ivory);
}

.brand-mark {
  display: inline-flex;
  height: 32px;
  align-items: flex-end;
  gap: 4px;
}

.brand-mark i {
  display: block;
  width: 3px;
  background: var(--copper);
}

.brand-mark i:nth-child(1) { height: 18px; }
.brand-mark i:nth-child(2) { height: 27px; }
.brand-mark i:nth-child(3) { height: 22px; }

.brand-type {
  display: grid;
  font-size: 0.72rem;
  font-weight: 800;
  letter-spacing: 0.17em;
  line-height: 1.14;
  text-transform: uppercase;
}

.primary-nav {
  display: flex;
  align-items: center;
  gap: clamp(1rem, 2vw, 2rem);
  margin-left: auto;
}

.primary-nav a {
  position: relative;
  padding-block: 0.3rem;
  color: rgba(244, 240, 232, 0.78);
  font-size: 0.78rem;
  font-weight: 700;
}

.primary-nav a::after {
  position: absolute;
  right: 0;
  bottom: 0;
  left: 0;
  height: 1px;
  background: var(--copper);
  content: "";
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 180ms ease;
}

.primary-nav a:hover {
  color: var(--ivory);
}

.primary-nav a:hover::after {
  transform: scaleX(1);
}

.nav-toggle {
  display: none;
  width: 44px;
  height: 44px;
  margin-left: auto;
  padding: 10px;
  border: 0;
  color: inherit;
  background: transparent;
}

.nav-toggle span {
  display: block;
  width: 22px;
  height: 2px;
  margin: 5px auto;
  background: currentColor;
  transition: transform 180ms ease, opacity 180ms ease;
}

.hero {
  position: relative;
  min-height: min(900px, 100svh);
  padding-top: 78px;
  overflow: hidden;
}

.hero-glow {
  position: absolute;
  top: 15%;
  left: 17%;
  width: 38vw;
  height: 38vw;
  border-radius: 50%;
  background: rgba(184, 111, 69, 0.12);
  filter: blur(110px);
  pointer-events: none;
}

.hero-grid {
  position: relative;
  display: grid;
  min-height: calc(min(900px, 100svh) - 78px);
  grid-template-columns: minmax(0, 0.88fr) minmax(0, 1.12fr);
  align-items: center;
  gap: clamp(2.5rem, 5vw, 6rem);
  padding-block: clamp(4.5rem, 8vw, 7rem) 8rem;
}

.hero-copy {
  position: relative;
  z-index: 2;
}

.hero-copy .eyebrow {
  letter-spacing: 0.28em;
}

.hero-lead {
  max-width: 620px;
  margin-bottom: 2.2rem;
  color: rgba(244, 240, 232, 0.76);
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.9rem;
}

.hero-proof {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
  margin-top: clamp(2.5rem, 5vw, 4.5rem);
  padding-top: 1.4rem;
  border-top: 1px solid var(--line-dark);
}

.hero-proof div {
  display: grid;
  align-content: start;
}

.hero-proof strong {
  margin-bottom: 0.3rem;
  color: var(--ivory);
  font-size: clamp(1.15rem, 1.7vw, 1.6rem);
}

.hero-proof span,
.microcopy {
  color: rgba(244, 240, 232, 0.55);
  font-size: 0.78rem;
}

.microcopy {
  margin: 1rem 0 0;
}

.hero-media {
  position: relative;
  height: clamp(490px, 68vh, 720px);
  margin-right: calc(var(--gutter) * -1);
  overflow: hidden;
  border: 1px solid var(--line-dark);
  box-shadow: 0 40px 100px rgba(0, 0, 0, 0.4);
}

.hero-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
}

.media-overlay {
  position: absolute;
  inset: 0;
  background: linear-gradient(90deg, rgba(18, 18, 18, 0.5), transparent 40%), linear-gradient(0deg, rgba(18, 18, 18, 0.76), transparent 35%);
}

.concept-chip,
.image-label {
  position: absolute;
  z-index: 2;
  top: 1rem;
  right: 1rem;
  padding: 0.5rem 0.7rem;
  color: var(--ivory);
  border: 1px solid rgba(244, 240, 232, 0.28);
  background: rgba(18, 18, 18, 0.62);
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  line-height: 1;
  text-transform: uppercase;
  backdrop-filter: blur(10px);
}

.hero-media-caption {
  position: absolute;
  z-index: 2;
  right: 1.5rem;
  bottom: 1.5rem;
  left: 1.5rem;
  display: flex;
  justify-content: space-between;
  color: var(--ivory);
  font-size: 0.7rem;
  font-weight: 800;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

.audience-strip {
  position: absolute;
  z-index: 3;
  right: 0;
  bottom: 0;
  left: 0;
  display: flex;
  min-height: 68px;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  border-top: 1px solid var(--line-dark);
  color: rgba(244, 240, 232, 0.68);
  font-size: 0.72rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.audience-strip span {
  color: var(--copper);
  font-weight: 800;
}

.audience-strip strong {
  color: var(--ivory);
  font-weight: 600;
}

.split-intro {
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(280px, 0.65fr);
  gap: clamp(2.5rem, 8vw, 8rem);
  align-items: end;
}

.split-intro h2 {
  margin-bottom: 0;
}

.intro-copy p {
  color: rgba(26, 25, 23, 0.76);
}

.note {
  padding: 1rem 0 0 1.2rem;
  border-left: 2px solid var(--cedar);
  font-size: 0.9rem;
}

.demand-proof {
  display: grid;
  margin-top: clamp(4rem, 7vw, 6.5rem);
  grid-template-columns: minmax(360px, 0.82fr) minmax(0, 1.18fr);
  gap: clamp(2.5rem, 6vw, 6rem);
  align-items: center;
  padding-block: clamp(2.5rem, 5vw, 4.5rem);
  border-block: 1px solid var(--line-light);
}

.demand-copy h3 {
  margin-bottom: 1.25rem;
  font-size: clamp(2.3rem, 3.7vw, 4rem);
  letter-spacing: -0.05em;
  line-height: 1;
}

.demand-copy h3 em {
  color: var(--copper);
  font-family: "Newsreader", Georgia, serif;
  font-weight: 500;
}

.demand-copy > p:not(.eyebrow, .demand-takeaway) {
  color: rgba(26, 25, 23, 0.7);
}

.demand-metrics {
  display: grid;
  margin-block: 2rem;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--line-light);
  border-left: 1px solid var(--line-light);
}

.demand-metrics > div {
  min-width: 0;
  padding: 1rem;
  border-right: 1px solid var(--line-light);
  border-bottom: 1px solid var(--line-light);
}

.demand-metrics strong,
.demand-metrics span {
  display: block;
}

.demand-metrics strong {
  margin-bottom: 0.45rem;
  color: var(--cedar-deep);
  font-size: clamp(1.35rem, 2.2vw, 2.2rem);
  letter-spacing: -0.05em;
  line-height: 1;
}

.demand-metrics span {
  color: rgba(26, 25, 23, 0.62);
  font-size: 0.76rem;
  font-weight: 700;
  line-height: 1.4;
}

.demand-takeaway {
  margin: 0;
  padding: 1rem 0 1rem 1.2rem;
  border-left: 3px solid var(--copper);
  color: rgba(26, 25, 23, 0.74);
  font-size: 0.9rem;
}

.trends-figure {
  margin: 0;
  padding: 1rem;
  color: var(--ivory);
  background: var(--charcoal);
  box-shadow: var(--shadow);
}

.trends-figure > a {
  display: block;
}

.trends-shot {
  display: block;
  aspect-ratio: 1348 / 810;
  overflow: hidden;
  border: 1px solid rgba(244, 240, 232, 0.12);
  background: #eef2f8;
}

.trends-shot img {
  width: 100%;
  height: auto;
  transition: transform 220ms ease;
}

.trends-figure > a:hover img {
  transform: scale(1.012);
}

.trends-figure figcaption {
  display: grid;
  padding: 1rem 0.25rem 0.15rem;
  gap: 0.4rem;
}

.trends-figure figcaption strong {
  color: var(--copper);
  font-size: 0.76rem;
  letter-spacing: 0.09em;
  text-transform: uppercase;
}

.trends-figure figcaption span {
  color: rgba(244, 240, 232, 0.58);
  font-size: 0.75rem;
  line-height: 1.5;
}

.trends-figure figcaption a {
  width: fit-content;
  margin-top: 0.2rem;
  color: var(--ivory);
  border-bottom: 1px solid var(--copper);
  font-size: 0.75rem;
  font-weight: 800;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

.revenue-stage {
  display: grid;
  margin-top: clamp(4rem, 7vw, 6.5rem);
  grid-template-columns: minmax(0, 1.2fr) minmax(320px, 0.8fr);
  color: var(--charcoal);
  background: var(--stone);
  box-shadow: var(--shadow);
}

.revenue-copy,
.revenue-result {
  padding: clamp(2rem, 5vw, 4.5rem);
}

.revenue-copy h3 {
  font-size: clamp(2rem, 3vw, 3.4rem);
}

.calculator-controls {
  display: grid;
  gap: 1.8rem;
  margin-top: 2.5rem;
}

.calculator-controls label {
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: center;
  gap: 0.75rem 1rem;
  font-size: 0.88rem;
  font-weight: 700;
}

.calculator-controls output {
  color: var(--cedar);
  font-size: 1.05rem;
  font-weight: 800;
}

.calculator-controls input {
  width: 100%;
  height: 22px;
  grid-column: 1 / -1;
  margin: 0;
  accent-color: var(--copper);
  cursor: pointer;
}

.revenue-result {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  justify-content: center;
  color: var(--ivory);
  background: var(--charcoal);
}

.revenue-result > span {
  max-width: 260px;
  color: rgba(244, 240, 232, 0.62);
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.revenue-result > strong {
  margin-block: 0.5rem 0;
  color: var(--copper);
  font-size: clamp(3.2rem, 5.8vw, 6rem);
  letter-spacing: -0.07em;
  line-height: 1;
}

.formula {
  margin-bottom: 2rem;
  color: rgba(244, 240, 232, 0.62);
  font-size: 0.9rem;
}

.revenue-result small {
  margin-top: 1.4rem;
  color: rgba(244, 240, 232, 0.48);
  font-size: 0.75rem;
}

.section-heading {
  max-width: 820px;
  margin-bottom: clamp(3rem, 6vw, 5rem);
}

.section-heading.center {
  margin-inline: auto;
  text-align: center;
}

.section-heading > p:last-child {
  max-width: 690px;
  margin: 0 auto;
  color: rgba(244, 240, 232, 0.68);
}

.section-light .section-heading > p:last-child {
  color: rgba(26, 25, 23, 0.68);
}

.persona-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid var(--line-dark);
  border-left: 1px solid var(--line-dark);
}

.persona-card {
  min-height: 360px;
  padding: clamp(1.5rem, 3vw, 2.5rem);
  border-right: 1px solid var(--line-dark);
  border-bottom: 1px solid var(--line-dark);
  transition: background 180ms ease, transform 180ms ease;
}

.persona-card:hover {
  background: rgba(184, 111, 69, 0.1);
  transform: translateY(-4px);
}

.persona-number {
  display: block;
  margin-bottom: 4rem;
  color: var(--copper);
  font-size: 0.78rem;
  font-weight: 800;
}

.persona-card p {
  color: rgba(244, 240, 232, 0.66);
}

.persona-card strong,
.persona-card > span:last-child {
  display: block;
  font-size: 0.78rem;
}

.persona-card strong {
  color: var(--copper);
  text-transform: uppercase;
}

.persona-card > span:last-child {
  color: rgba(244, 240, 232, 0.7);
}

.product-grid,
.custom-grid,
.business-grid,
.faq-grid,
.enquiry-grid,
.fit-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  align-items: center;
  gap: clamp(3rem, 8vw, 8rem);
}

.product-media,
.custom-media {
  position: relative;
  min-height: 620px;
  overflow: hidden;
  box-shadow: var(--shadow);
}

.product-media img,
.custom-media img {
  width: 100%;
  height: 100%;
  min-height: inherit;
  object-fit: cover;
}

.product-copy .lead {
  color: rgba(244, 240, 232, 0.72);
}

.feature-list {
  margin: 2.5rem 0;
  padding: 0;
  list-style: none;
}

.feature-list li {
  display: grid;
  grid-template-columns: 44px 1fr;
  gap: 1rem;
  padding-block: 1.1rem;
  border-top: 1px solid var(--line-dark);
}

.feature-list li:last-child {
  border-bottom: 1px solid var(--line-dark);
}

.feature-list li > span {
  color: var(--copper);
  font-size: 0.76rem;
  font-weight: 800;
}

.feature-list strong {
  color: var(--ivory);
}

.feature-list p {
  margin: 0.25rem 0 0;
  color: rgba(244, 240, 232, 0.62);
  font-size: 0.9rem;
}

.modalities-section {
  border-block: 1px solid rgba(154, 104, 72, 0.25);
}

.four-pillars {
  display: grid;
  grid-template-columns: minmax(270px, 0.62fr) minmax(0, 1.38fr);
  gap: clamp(3rem, 8vw, 8rem);
  align-items: start;
}

.pillar-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
}

.pillar {
  min-height: 250px;
  padding: 2rem;
  border-right: 1px solid rgba(154, 104, 72, 0.3);
  border-bottom: 1px solid rgba(154, 104, 72, 0.3);
}

.pillar:nth-child(-n + 2) {
  border-top: 1px solid rgba(154, 104, 72, 0.3);
}

.pillar:nth-child(odd) {
  border-left: 1px solid rgba(154, 104, 72, 0.3);
}

.pillar-icon {
  display: grid;
  width: 42px;
  height: 42px;
  margin-bottom: 2.4rem;
  place-items: center;
  color: var(--ivory);
  background: var(--cedar);
  font-size: 0.8rem;
  font-weight: 800;
}

.pillar p {
  margin-bottom: 0;
  color: rgba(26, 25, 23, 0.68);
}

.customise {
  padding-bottom: 0;
}

.custom-media {
  min-height: 680px;
}

.custom-options {
  border-top: 1px solid var(--line-dark);
}

.option {
  display: grid;
  grid-template-columns: 52px 1fr;
  gap: 1rem;
  padding: 1.35rem 0;
  border-bottom: 1px solid var(--line-dark);
}

.option > span {
  color: var(--copper);
  font-size: 0.76rem;
  font-weight: 800;
}

.option h3 {
  margin-bottom: 0.3rem;
  font-size: 1.05rem;
}

.option p {
  margin-bottom: 0;
  color: rgba(244, 240, 232, 0.62);
  font-size: 0.88rem;
}

.mid-cta {
  display: flex;
  margin-top: clamp(4rem, 7vw, 7rem);
  padding-block: 2rem;
  align-items: center;
  justify-content: space-between;
  gap: 2rem;
  border-top: 1px solid var(--line-dark);
}

.mid-cta div {
  display: grid;
}

.mid-cta span {
  color: var(--copper);
  font-size: 0.78rem;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.business-system {
  border-top: 1px solid var(--line-dark);
}

.business-copy > p:not(.eyebrow) {
  color: rgba(244, 240, 232, 0.68);
}

.system-list {
  border-top: 1px solid var(--line-dark);
}

.system-list > div {
  display: grid;
  grid-template-columns: 42px minmax(160px, 0.65fr) 1fr;
  gap: 1rem;
  padding: 1.15rem 0;
  border-bottom: 1px solid var(--line-dark);
  align-items: start;
}

.system-list span {
  color: var(--copper);
  font-size: 0.74rem;
  font-weight: 800;
}

.system-list p {
  margin: 0;
  color: rgba(244, 240, 232, 0.58);
  font-size: 0.85rem;
}

.launch-line {
  display: flex;
  margin-top: clamp(4rem, 7vw, 7rem);
  justify-content: space-between;
  color: var(--ivory);
  border-block: 1px solid var(--line-dark);
  font-family: "Newsreader", Georgia, serif;
  font-size: clamp(2.4rem, 5.5vw, 5.8rem);
  line-height: 1.5;
}

.launch-line span:not(:last-child)::after {
  margin-left: 0.25em;
  color: var(--copper);
  content: "↘";
  font-family: "Manrope", Arial, sans-serif;
  font-size: 0.35em;
}

.fit-grid {
  align-items: start;
}

.fit-heading p:last-child {
  color: rgba(26, 25, 23, 0.64);
}

.fit-list {
  display: grid;
  border-top: 1px solid var(--line-light);
}

.fit-list label {
  display: grid;
  grid-template-columns: 28px 1fr;
  gap: 1rem;
  padding: 1rem 0;
  border-bottom: 1px solid var(--line-light);
  cursor: pointer;
}

.fit-list input {
  width: 20px;
  height: 20px;
  margin-top: 0.2rem;
  accent-color: var(--copper-dark);
}

.fit-list strong {
  display: block;
}

.fit-result {
  margin-top: 1rem;
  padding: 1rem 1.2rem;
  color: var(--charcoal);
  border-left: 3px solid var(--cedar);
  background: rgba(244, 240, 232, 0.48);
  font-size: 0.9rem;
  font-weight: 700;
}

.pricing-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  align-items: stretch;
  gap: 1rem;
}

.price-card {
  position: relative;
  display: flex;
  padding: clamp(1.5rem, 3vw, 2.5rem);
  flex-direction: column;
  border: 1px solid var(--line-light);
  background: rgba(255, 255, 255, 0.16);
}

.price-card.featured {
  color: var(--ivory);
  border-color: var(--charcoal);
  background: var(--charcoal);
  box-shadow: var(--shadow);
  transform: translateY(-1rem);
}

.popular {
  position: absolute;
  top: 0;
  right: 0;
  padding: 0.5rem 0.75rem;
  color: var(--charcoal);
  background: var(--copper);
  font-size: 0.68rem;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.price-card h3 {
  min-height: 66px;
}

.best-for {
  min-height: 58px;
  margin-bottom: 1.25rem;
  color: rgba(26, 25, 23, 0.62);
  font-size: 0.8rem;
  font-weight: 650;
}

.featured .best-for {
  color: rgba(244, 240, 232, 0.62);
}

.price {
  display: flex;
  min-height: 86px;
  margin-bottom: 1.5rem;
  align-items: baseline;
  flex-wrap: wrap;
  gap: 0.3rem;
  border-bottom: 1px solid var(--line-light);
}

.featured .price {
  border-color: var(--line-dark);
}

.price span,
.price small {
  font-size: 0.75rem;
  font-weight: 700;
  text-transform: uppercase;
}

.price strong {
  font-size: clamp(2.15rem, 3vw, 3.25rem);
  letter-spacing: -0.06em;
}

.featured .price strong {
  color: var(--copper);
}

.custom-price strong {
  font-size: 2.25rem;
}

.price-card ul {
  display: grid;
  margin: 0 0 2rem;
  padding: 0;
  gap: 0.6rem;
  list-style: none;
}

.price-card li {
  position: relative;
  padding-left: 1.2rem;
  color: rgba(26, 25, 23, 0.7);
  font-size: 0.87rem;
}

.price-card li::before {
  position: absolute;
  top: 0.68em;
  left: 0;
  width: 5px;
  height: 5px;
  background: var(--cedar);
  content: "";
}

.featured li {
  color: rgba(244, 240, 232, 0.68);
}

.price-card .button {
  width: 100%;
  margin-top: auto;
}

.featured .button-outline {
  color: var(--ivory);
  border-color: var(--ivory);
}

.pricing-note {
  margin-top: 2rem;
  color: rgba(26, 25, 23, 0.6);
  font-size: 0.78rem;
  text-align: center;
}

.process-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid var(--line-dark);
  border-left: 1px solid var(--line-dark);
}

.process-grid article {
  min-height: 240px;
  padding: 2rem;
  border-right: 1px solid var(--line-dark);
  border-bottom: 1px solid var(--line-dark);
}

.process-grid span {
  display: block;
  margin-bottom: 3rem;
  color: var(--copper);
  font-size: 0.76rem;
  font-weight: 800;
}

.process-grid p {
  color: rgba(244, 240, 232, 0.62);
}

.faq-grid {
  align-items: start;
}

.faq-intro p:last-child {
  color: rgba(26, 25, 23, 0.64);
}

.accordion {
  border-top: 1px solid var(--line-light);
}

.accordion details {
  border-bottom: 1px solid var(--line-light);
}

.accordion summary {
  position: relative;
  padding: 1.35rem 3rem 1.35rem 0;
  cursor: pointer;
  font-weight: 750;
  list-style: none;
}

.accordion summary::-webkit-details-marker {
  display: none;
}

.accordion summary::after {
  position: absolute;
  top: 1.2rem;
  right: 0;
  color: var(--cedar);
  content: "+";
  font-size: 1.5rem;
  font-weight: 400;
}

.accordion details[open] summary::after {
  content: "−";
}

.accordion details p {
  max-width: 620px;
  padding-right: 2rem;
  color: rgba(26, 25, 23, 0.66);
}

.enquiry-section {
  padding-block: clamp(5.5rem, 9vw, 8rem);
  color: var(--ivory);
  background: var(--charcoal);
}

.enquiry-grid {
  align-items: start;
}

.enquiry-copy > p:not(.eyebrow) {
  color: rgba(244, 240, 232, 0.68);
  font-size: 1.08rem;
}

.pack-includes {
  margin-top: 2rem;
  padding: 1.35rem;
  border: 1px solid var(--line-dark);
}

.pack-includes > span,
.contact-block > span {
  display: block;
  margin-bottom: 0.75rem;
  color: var(--copper);
  font-size: 0.74rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.pack-includes ul {
  display: grid;
  margin: 0;
  padding: 0;
  gap: 0.5rem;
  list-style: none;
}

.pack-includes li {
  position: relative;
  padding-left: 1rem;
  color: rgba(244, 240, 232, 0.72);
  font-size: 0.86rem;
}

.pack-includes li::before {
  position: absolute;
  top: 0.7em;
  left: 0;
  width: 5px;
  height: 5px;
  background: var(--cedar);
  content: "";
}

.contact-block {
  display: grid;
  margin-top: 2rem;
  gap: 0.45rem;
}

.contact-block a {
  width: fit-content;
  border-bottom: 1px solid transparent;
  color: var(--ivory);
}

.contact-block a:hover {
  border-color: var(--copper);
}

.enquiry-form {
  padding: clamp(1.5rem, 3.5vw, 3rem);
  color: var(--ink);
  background: var(--ivory);
  box-shadow: 0 35px 90px rgba(0, 0, 0, 0.32);
}

.form-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 1rem;
}

.form-grid label,
.consent {
  display: grid;
  gap: 0.4rem;
}

.form-grid label > span {
  font-size: 0.8rem;
  font-weight: 750;
}

.form-grid .full {
  grid-column: 1 / -1;
}

.form-grid input,
.form-grid select,
.form-grid textarea {
  width: 100%;
  min-height: 50px;
  padding: 0.72rem 0.85rem;
  color: var(--ink);
  border: 1px solid rgba(18, 18, 18, 0.25);
  border-radius: 0;
  background: rgba(255, 255, 255, 0.42);
}

.form-grid textarea {
  min-height: 130px;
  resize: vertical;
}

.form-grid input:focus,
.form-grid select:focus,
.form-grid textarea:focus {
  border-color: var(--cedar);
  outline: 2px solid rgba(154, 104, 72, 0.2);
}

.consent {
  grid-template-columns: 20px 1fr;
  margin-block: 1.2rem;
  font-size: 0.78rem;
}

.consent input {
  width: 18px;
  height: 18px;
  accent-color: var(--copper-dark);
}

.button-submit {
  width: 100%;
  cursor: pointer;
}

.enquiry-form > small {
  display: block;
  margin-top: 1rem;
  color: rgba(26, 25, 23, 0.62);
  font-size: 0.72rem;
}

.enquiry-form > small a {
  text-decoration: underline;
}

.form-status {
  display: none;
  margin: 1rem 0 0;
  padding: 0.8rem 1rem;
  border-left: 3px solid var(--cedar);
  background: rgba(201, 194, 183, 0.34);
  font-size: 0.84rem;
}

.form-status.visible {
  display: block;
}

.honeypot {
  position: absolute !important;
  width: 1px !important;
  height: 1px !important;
  overflow: hidden !important;
  clip: rect(1px, 1px, 1px, 1px) !important;
}

.site-footer {
  padding-block: 3rem 6rem;
  color: var(--ivory);
  border-top: 1px solid var(--line-dark);
  background: var(--charcoal);
}

.footer-top,
.footer-bottom {
  display: flex;
  align-items: center;
  gap: 2rem;
}

.footer-top {
  padding-bottom: 2.5rem;
}

.footer-brand {
  min-width: 180px;
}

.footer-top p {
  margin: 0 auto 0 0;
  color: rgba(244, 240, 232, 0.58);
}

.footer-bottom {
  padding-top: 1.5rem;
  border-top: 1px solid var(--line-dark);
  color: rgba(244, 240, 232, 0.48);
  font-size: 0.72rem;
}

.footer-bottom a {
  margin-left: auto;
  color: var(--ivory);
}

.mobile-cta {
  display: none;
}

.policy-page {
  color: var(--ink);
  background: var(--ivory);
}

.policy-page .header-inner {
  justify-content: space-between;
}

.policy-main {
  padding-block: 150px 6rem;
}

.policy-content {
  max-width: 900px;
}

.policy-content h1 {
  max-width: 820px;
  color: var(--charcoal);
  font-size: clamp(3.2rem, 7vw, 6.5rem);
}

.policy-updated {
  margin-bottom: 4rem;
  color: rgba(26, 25, 23, 0.58);
  font-size: 0.82rem;
}

.policy-content section {
  display: grid;
  padding-block: 1.8rem;
  grid-template-columns: minmax(210px, 0.38fr) minmax(0, 0.62fr);
  gap: 3rem;
  border-top: 1px solid var(--line-light);
}

.policy-content section:last-of-type {
  margin-bottom: 2.5rem;
  border-bottom: 1px solid var(--line-light);
}

.policy-content section h2 {
  margin: 0;
  font-size: 1.25rem;
  letter-spacing: -0.02em;
  line-height: 1.3;
}

.policy-content section p {
  margin: 0;
  color: rgba(26, 25, 23, 0.7);
}

.policy-content section a {
  color: var(--cedar);
  text-decoration: underline;
}

.policy-footer {
  padding-bottom: 3rem;
}

.blog-page {
  background: var(--ivory);
}

.article-hero {
  padding-block: 155px clamp(5rem, 9vw, 8rem);
  color: var(--ivory);
  background:
    radial-gradient(circle at 78% 28%, rgba(184, 111, 69, 0.22), transparent 32%),
    var(--charcoal);
}

.article-hero-inner { max-width: 1040px; }

.breadcrumbs {
  display: flex;
  gap: 0.65rem;
  margin-bottom: clamp(3rem, 7vw, 6rem);
  color: rgba(244, 240, 232, 0.56);
  font-size: 0.78rem;
  font-weight: 700;
}

.breadcrumbs a:hover { color: var(--ivory); }

.article-hero h1 {
  max-width: 1000px;
  font-size: clamp(3rem, 6.8vw, 6.7rem);
}

.article-hero h1 em {
  color: var(--copper);
  font-family: "Newsreader", Georgia, serif;
  font-weight: 500;
}

.article-deck {
  max-width: 820px;
  margin-bottom: 2.3rem;
  color: rgba(244, 240, 232, 0.72);
  font-size: clamp(1.1rem, 1.65vw, 1.35rem);
}

.article-meta {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem 2rem;
  color: rgba(244, 240, 232, 0.5);
  font-size: 0.76rem;
  font-weight: 700;
  letter-spacing: 0.07em;
  text-transform: uppercase;
}

.article-layout {
  display: grid;
  grid-template-columns: minmax(180px, 0.25fr) minmax(0, 0.75fr);
  gap: clamp(3rem, 8vw, 8rem);
  padding-block: clamp(4.5rem, 9vw, 8rem);
  align-items: start;
}

.article-aside {
  position: sticky;
  top: 110px;
  display: grid;
  gap: 0.7rem;
  padding-top: 0.4rem;
}

.article-aside strong {
  margin-bottom: 0.55rem;
  color: var(--cedar-deep);
  font-size: 0.76rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.article-aside a {
  color: rgba(26, 25, 23, 0.58);
  font-size: 0.84rem;
  font-weight: 650;
}

.article-aside a:hover { color: var(--cedar-deep); }

.article-content {
  max-width: 820px;
  min-width: 0;
}

.article-intro {
  margin-bottom: 4rem;
  color: var(--ink);
  font-family: "Newsreader", Georgia, serif;
  font-size: clamp(1.45rem, 2.4vw, 2rem);
  line-height: 1.42;
}

.article-content section:not(.article-cta) {
  padding-block: 2.8rem;
  border-top: 1px solid var(--line-light);
  scroll-margin-top: 110px;
}

.article-content h2 {
  margin-bottom: 1.6rem;
  font-size: clamp(2rem, 3.2vw, 3.25rem);
  letter-spacing: -0.045em;
  line-height: 1.05;
}

.article-content h3 {
  margin-top: 2.2rem;
  font-size: clamp(1.25rem, 1.8vw, 1.55rem);
}

.article-content p,
.article-content li {
  color: rgba(26, 25, 23, 0.74);
  font-size: 1.05rem;
  line-height: 1.82;
}

.article-content p + p { margin-top: 1.4rem; }

.article-content ul {
  display: grid;
  gap: 0.75rem;
  margin-block: 1.8rem;
  padding-left: 1.4rem;
}

.article-content li strong { color: var(--ink); }

.article-callout {
  margin-block: 2.4rem;
  padding: 2rem;
  border-left: 4px solid var(--copper);
  background: rgba(201, 194, 183, 0.34);
}

.article-callout strong {
  display: block;
  margin-bottom: 0.55rem;
  color: var(--cedar-deep);
  font-size: 0.78rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.article-callout p { margin: 0; color: var(--ink); }

.source-note {
  padding-top: 1rem;
  font-size: 0.83rem !important;
}

.source-note a {
  color: var(--cedar-deep);
  text-decoration: underline;
  text-underline-offset: 3px;
}

.article-cta {
  margin-top: 3rem;
  padding: clamp(2.2rem, 5vw, 4rem);
  color: var(--ivory);
  background: var(--charcoal);
}

.article-cta h2 {
  max-width: 680px;
  color: var(--ivory);
}

.article-cta > p:not(.eyebrow) {
  max-width: 640px;
  color: rgba(244, 240, 232, 0.68);
}

.article-cta .button { margin-top: 1rem; }

.medical-disclaimer {
  margin-top: 2rem;
  color: rgba(26, 25, 23, 0.52) !important;
  font-size: 0.78rem !important;
}

.reveal {
  opacity: 1;
  transform: none;
}

.js .reveal {
  opacity: 0;
  transform: translateY(22px);
  transition: opacity 600ms ease, transform 600ms ease;
}

.js .reveal.is-visible {
  opacity: 1;
  transform: none;
}

@media (max-width: 1080px) {
  .header-cta {
    display: none;
  }

  .persona-grid,
  .process-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .persona-card {
    min-height: 300px;
  }

  .pricing-grid {
    grid-template-columns: 1fr;
    max-width: 720px;
  }

  .price-card.featured {
    transform: none;
  }

  .price-card h3,
  .best-for {
    min-height: 0;
  }
}

@media (max-width: 880px) {
  .site-header {
    backdrop-filter: none;
  }

  .header-inner {
    min-height: 70px;
  }

  .nav-toggle {
    display: block;
  }

  .primary-nav {
    position: fixed;
    z-index: 110;
    top: 70px;
    right: 0;
    bottom: 0;
    left: 0;
    display: grid;
    align-content: start;
    gap: 0;
    padding: 2rem var(--gutter);
    color: var(--ivory);
    background: var(--charcoal);
    opacity: 0;
    pointer-events: none;
    transform: translateY(-12px);
    transition: opacity 180ms ease, transform 180ms ease;
  }

  .primary-nav a {
    padding: 1rem 0;
    border-bottom: 1px solid var(--line-dark);
    font-size: 1.1rem;
  }

  .nav-open .primary-nav {
    opacity: 1;
    pointer-events: auto;
    transform: none;
  }

  .nav-open .nav-toggle span:nth-child(1) {
    transform: translateY(7px) rotate(45deg);
  }

  .nav-open .nav-toggle span:nth-child(2) {
    opacity: 0;
  }

  .nav-open .nav-toggle span:nth-child(3) {
    transform: translateY(-7px) rotate(-45deg);
  }

  .hero {
    min-height: auto;
    padding-top: 70px;
  }

  .hero-grid {
    min-height: auto;
    grid-template-columns: 1fr;
    gap: 3rem;
    padding-bottom: 8rem;
  }

  .hero-media {
    height: min(620px, 68vh);
    margin-right: 0;
  }

  .audience-strip {
    gap: 1.5rem;
    overflow-x: auto;
    justify-content: flex-start;
    white-space: nowrap;
    scrollbar-width: none;
  }

  .split-intro,
  .blog-feature-grid,
  .demand-proof,
  .revenue-stage,
  .product-grid,
  .custom-grid,
  .business-grid,
  .faq-grid,
  .enquiry-grid,
  .fit-grid,
  .four-pillars {
    grid-template-columns: 1fr;
  }

  .article-layout {
    grid-template-columns: 1fr;
  }

  .article-aside {
    position: static;
    display: none;
  }

  .demand-proof {
    gap: 3rem;
  }

  .product-media,
  .custom-media {
    min-height: min(620px, 72vh);
  }

  .four-pillars {
    gap: 2rem;
  }

  .launch-line {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    padding-block: 1rem;
    line-height: 1.2;
  }

  .system-list > div {
    grid-template-columns: 42px 1fr;
  }

  .system-list p {
    grid-column: 2;
  }
}

@media (max-width: 620px) {
  body {
    padding-bottom: 58px;
  }

  .section {
    padding-block: 4.6rem;
  }

  h1 {
    font-size: clamp(3rem, 15vw, 4.6rem);
  }

  h2 {
    font-size: clamp(2.45rem, 12vw, 3.5rem);
  }

  .hero-grid {
    padding-top: 4rem;
  }

  .hero-actions {
    display: grid;
  }

  .hero-actions .button {
    width: 100%;
  }

  .hero-proof {
    grid-template-columns: 1fr;
    gap: 0.85rem;
  }

  .hero-proof div {
    grid-template-columns: 120px 1fr;
    align-items: baseline;
  }

  .hero-media {
    height: 480px;
  }

  .hero-media img {
    object-position: 63% center;
  }

  .persona-grid,
  .process-grid,
  .pillar-grid,
  .form-grid {
    grid-template-columns: 1fr;
  }

  .demand-metrics {
    grid-template-columns: 1fr;
  }

  .demand-metrics > div {
    display: grid;
    grid-template-columns: 110px 1fr;
    gap: 1rem;
    align-items: baseline;
  }

  .persona-card {
    min-height: 0;
  }

  .persona-number,
  .process-grid span {
    margin-bottom: 2rem;
  }

  .pillar:nth-child(2) {
    border-top: 0;
  }

  .pillar:nth-child(even) {
    border-left: 1px solid rgba(154, 104, 72, 0.3);
  }

  .mid-cta,
  .footer-top,
  .footer-bottom {
    align-items: flex-start;
    flex-direction: column;
  }

  .mid-cta .button,
  .footer-top .button {
    width: 100%;
  }

  .launch-line {
    grid-template-columns: 1fr;
    gap: 0.5rem;
    font-size: 2.8rem;
  }

  .form-grid .full {
    grid-column: 1;
  }

  .footer-bottom a {
    margin-left: 0;
  }

  .mobile-cta {
    position: fixed;
    z-index: 120;
    right: 0;
    bottom: 0;
    left: 0;
    display: grid;
    height: 58px;
    grid-template-columns: 0.7fr 1.3fr;
    color: var(--ivory);
    background: var(--charcoal);
    box-shadow: 0 -10px 30px rgba(0, 0, 0, 0.22);
  }

  .mobile-cta a {
    display: grid;
    place-items: center;
    border-top: 1px solid var(--line-dark);
    font-size: 0.76rem;
    font-weight: 800;
    letter-spacing: 0.08em;
    text-transform: uppercase;
  }

  .mobile-cta a:last-child {
    color: var(--charcoal);
    border-color: var(--copper);
    background: var(--copper);
  }

  .policy-main {
    padding-block: 120px 4rem;
  }

  .policy-content section {
    grid-template-columns: 1fr;
    gap: 0.75rem;
  }

  .header-back {
    min-height: 38px;
    padding-inline: 0.7rem;
    font-size: 0.62rem;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
  }

  .reveal {
    opacity: 1;
    transform: none;
  }
}